Legacy Strategies LLC

Calumet Area Industrial Commission

Company Rebrand

Description

The Calumet Area Industrial Commission is a nonprofit workforce development organization that connects recent high school graduates, displaced workers, seasoned industry professionals with high-quality careers in manufacturing.

Objectives

  • Develop a new CAIC brand identity.
  • Attract industrial businesses & a higher quality talent poll through inspiring visuals and realistic opportunities.
  • Create a new tagline.

Wins

  • Presented the new branding to the companies board of directs.
  • Launched new branding including the all encompassing tagline, “Connecting Industry to Growth.”
  • Increased business by 20% through the branding and digital marketing efforts.
  • Increased social media presence by 107%.

LEARN: calumetareaindustrial.com
FOLLOW: @calumetarea
SHARE: #CAIC