Legacy Strategies LLC

King Ester

Crowdfunding Campaign & Web Series Launch


A fresh narrative by Writer/Director, Dui Jarrod who explores the hardships faced by an aspiring entertainer and transgender black woman from New Orleans. This story takes place in the coming of hurricane Katrina. #SocialMedia #StoryTelling

Content Objectives

  • Appeal to tier-one film festivals.
  • Develop engaging content.
  • Tease storyline.
  • Champion equality transgender community.


  • Generated buzz through social media marketing among the LGBTQIA community and allies.
  • Planned and executed a crowdfunding campaign via Seed & Spark.
  • Raised $21k for post-production by driving traffic to Seed & Spark utilizing call-to-actions, plus Ads on Facebook and Instagram.
  • Daytime Emmys Nominee for Outstanding Writing, Outstanding Lead Actress and Outstanding Supporting Actress all in a digital series.

WATCH: http://bit.ly/KEFinale
FOLLOW: @Kingesterseries
SHARE: #Kingesterseries #KE