Legacy Strategies LLC

Client Experience

Brand Development 

WePlay2 – A Lady Golfer Community 

Raquel Akridge and Leslie Kimmons, co-founders of Weplay2 recognized the disconnect between lady players’ passion for golf and their presence on the golf course and so they created a community to bring the two together.

Project Wins 

  • Led ideation to discover their brand identity
  • Developed their overall marketing strategy inclusive of social media and email. 
  • Create content for their digital media outlets. 
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CALUMET AREA INDUSTRIAL COMMISSION – NONPROFIT

The Calumet Area Industrial Commission is a nonprofit workforce development organization that connects recent high school graduates, displaced workers, and seasoned industry professionals with high-quality career in manufacturing. 

PROJECT OBJECTIVES

  • Developed a new brand identity.
  • Attracted industrial businesses & a higher quality talent poll through inspiring visuals and realistic opportunities.
  • Created a new tagline.

PROJECT WINS

  • Presented the new branding to the companies board of directors.
  • Launched new branding including the all-encompassing tagline, “Connecting Industry to Growth.”
  • Increased business by 20% through branding and digital marketing efforts.
  • Increased social media presence by 107%.

Social Media Direction 

KING ESTER – WEB SERIES 

A fresh narrative by Writer/Director, Dui Jarrod who explored the hardships faced by an aspiring entertainer and transgender black woman from New Orleans. This story takes place in the coming of Hurricane Katrina. 

PROJECT OBJECTIVES

  • Appeal to tier-one film festivals.
  • Develop engaging content.
  • Tease storyline.
  • Champion equality transgender community.

PROJECT WINS

  • Generated buzz through social media
    marketing among the LGBTQIA
    community and allies.
  • Planned and executed a crowdfunding
    campaign via Seed & Spark.
  • Raised $21k for post-production by
    driving traffic to Seed & Spark utilizing
    call-to-actions, plus Ads on Facebook
    and Instagram.
  • Received a Daytime Emmy Nomination

Promotional Designs